Monday, March 27, 2006

Who holds Rupert Murdoch accountable?

Conservatives love Fox News. And Rupert Murdoch loves conservatives, especially "social values" conservatives, because their loyal viewership makes him lots of money. Rupert Murdoch bought Myspace last year. The children of his Fox News viewers (not to mention children with other political persuasions) use Myspace (66 million registered users at last count). Rupert Murdoch sells "Naughty" adspace on Myspace that exploits those children. Rupert Murdoch is just one of hundreds of business execs who manipulate teens for profit. See for example, Merchants of Cool for a brilliant explanation of how the process works. In the parlance of Murdoch's marketers (and Viacom and WB and others) , teenage boys are "mooks" and girls are "midriffs." Still thinking through the whole accountability thing, but there's gotta be something more than just the shrill fingerpointing of the so-called culture warriors. What do you think? Update: I'm suspicious this is not the answer. HT: Rudy. Nor is this. HT: TallSkinnyKiwi, Bob.


At 3/28/2006 07:13:00 AM, Anonymous fernando said...

to some extent his shareholders do. to a lesser extent the consumers of his products and brands do.

if he shareholders dumped the stock, or the viewers tuned off, rupert would listen.


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