Time magazine is asking the important questions
More on a media saturated generation from, "Are Kids too plugged in?" (Time, 3/20/2006):"Today 82 percent of kids are online by the seventh grade, according to the Pew Internet and American Life Project.
"The big finding of a 2005 survey of Americans ages 8 to 18 by the Kaiser Family Foundation is not that kids were spending a larger chunk of time using electronic media -- that was holding steady at 6.5 hours a day (could it possibly get any bigger?) -- but that they were packing more media exposure into that time: 8.5 hours' worth, thanks to "media multitasking" -- listening to iTunes, watching a DVD and IMing friends all at the same time. ...
"But there is no doubt that the phenomenon has reached a kind of warp speed in the era of Web-enabled computers, when it has become routine to conduct six IM conversations, watch American Idol on TV and Google the names of last season's finalists all at once.
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