Wanted: rich heiress socialite who knows everybody and gets invited to all the fancy parties ...
... (the kind who can get anybody on the phone within one or two phone calls) to adopt Generation Xcel as a "pet" cause and raise us a truckload of money. Does this sound cynical? Just trying to figure out why people who've never actually been in the hood or spent time working with the poor or investing in kids seem to have so much more success raising money for these causes. Is it just a marketing game, or does the message become more accessible (palatable?) when pesented by a familiar face? And where does the money they do raise actually go, anyway?
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