Viva la revolution! - Part 2: the Mobilization Strategy
So my original report from Square One promised a follow-up post with next step instructions. Here goes. 1. Grow the army. To the extent we're serious about giving 5 million young people in the Greater New York area a credible opportunity to attend Billy Graham's "Get Real" Crusade, 787 youth leaders is a nice start for our mobilization -- but it's merely that. A nice start. The guerilla army needs to grow. God promised Elijah 7,000 just like him (See the report for more on this). 787 youth leaders should be able to recruit 7,000 field officers. That's less than 10 for every one who attended the breakfast. 2. Register. Encourage the youth leaders you recruit to register their involvement with the Crusade office. Do this by emailing Kris Revelle at info@greaternycrusade.org or calling 212 857 2006. This allows for effective communications and coordination of efforts. 3. 4 Pillars. Embrace the Billy Graham 4 Pillars for effective evangelism: Prayer, Training, Outreach, and Follow-up. Learn more about this strategy at the Church Leaders seminars and other upcoming training events. See crusade website for dates and locations. 4. Be strategic. Identify the high schools in our area that your students attend, and send that information to the Crusade office. For example, there are 298 public high schools and alternative high school programs in the five boroughs. (800 youth leaders. 300 high schools. You do the math.) Get Real has embraced a grassroots marketing strategy that empowers students themselves to invite their friends and schoolmates to the crusade. We will provide credible invitation tools that they will not be embarassed to distribute, with your help, at their schools. 5. Be committed. Let your yes be yes and your no be no. If your ministry commits to get the word out to a local school, follow through. Four months is not a lot of time and leaves little margin for error. 6. Extend your vision. Understand that the Crusade is not the destination, but merely a scenic overlook on the journey. The army we mobilize for the Crusade must remain engaged long after the Crusade is over in order to expand and preserve the harvest. Cultivate relationships for long-term impact at monthly Youth Committee meetings, hosted by the Coalition of Urban Youth Workers at the American Bible Society, 1865 Broadway, New York City (at 61 St.), the second Monday of each month, 10 am -12 pm. Next Committee meeting: 3/14. (Directions: various subways to Columbus Circle; walk two blocks north on Broadway). p.s. In case you're wondering, "Get Real" is the theme for the Billy Graham youth outreach. More on Get Real in a future post.
posted by Jeremy Del Rio @ 3/02/2005 11:36:00 AM
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