Po' No Mo'
The Hip-Hop Generation has $500 Billion Spending Power.
"Hip-hop culture began in New York ghettoes in the 1970s, but has now spread across the country. Today, one in three hip-hop consumers lives outside the country's top 100 metropolitan areas."
For more on why hip-hop has revolutionized pop culture in the last 30 years, read: "WWJD (What Would Jay-Z Do): Engaging Youth Culture."
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